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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers

A) Lists
B) Data Extensions
C) Publication Lists
D) Groups

2. A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

A) File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
B) File Drop Automation: Import File Activity > SQL Query Activity1 > SQL Query Activity 2
C) Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D) Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

3. The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

A) Google and Facebook
B) Facebook and Twitter
C) Twitter
D) Facebook

4. What should be confirmed to ensure Journey Builder directs the subscribers correctly?

A) Contract Data is used for the Decision Split.
B) Journey Data is used for the Decision Split.
C) Filter Contacts are enabled to refine the audience.
D) Entry Source attributes are available in Journey Settings.

5. A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.
Which feature would the admin use to meet this requirement?

A) Distributed Marketing Sends.
B) Tokenized Sending
C) List Sending
D) Field Level Encryption.

Solutions: