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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

A) Use an automation rule.
B) Use a segmentation rule.
C) Use a completion action.
D) Use a dynamic list.

2. What is an automation rule?

A) A rule that automatically applies an action to a prospect based on whether they match set criteria.
B) A rule that automatically sends an email to all prospects in a list.
C) A rule that automatically creates a new prospect record when a lead is added to Salesforce.
D) A rule that automatically creates a list of prospects based on their behavior.

3. What is the main difference between automation rules and segmentation rules?

A) Neither will "unmatched" prospects
B) Automation rules do run retroactively
C) Segmentation rules do not run retroactively
D) Automation rules run continuously; segmentation rules run once.

4. The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.

A) True
B) False

5. A Pardot user notices an odd field value on a prospect record and wants to investigate.
What should the first course of action be?

A) Go to the prospect record and view the prospects Audits tab to see all changes made to the prospect record.
B) Look up the prospect's assigned user and call them to see if they made the change.
C) Review the recent form submissions to see if the prospect updated their information.
D) Go to the prospect record and click on the field value in question to see what caused the change.

Solutions: