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Salesforce CRT-550 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 20% | - Manage subscriber preferences and suppression - Design and develop email content - Configure deliverability settings - Implement personalization and dynamic content |
| Topic 2: Analytics and Reporting | 10% | - Build custom reports and dashboards - Analyze campaign performance metrics - Configure tracking and attribution - Create and interpret standard reports |
| Topic 3: Marketing Cloud Configuration | 15% | - Set up and manage business units - Configure Marketing Cloud account settings - Configure data management and data extensions - Manage users, roles, and permissions |
| Topic 4: Data Model and Segmentation | 20% | - Design and implement contact data model - Create and optimize segmentation strategies - Build and manage data extensions - Implement contact filtering and list management |
| Topic 5: Discovery and Scoping | 15% | - Determine the appropriate implementation approach - Assess customer readiness and identify gaps - Gather customer business requirements - Identify key stakeholders and decision-making process |
| Topic 6: Marketing Automation | 20% | - Design and configure automation workflows - Implement journey builder strategies - Create and manage email activities - Configure decision-based and engagement-based activities |
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