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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting?

A) Referrers
B) Sales
C) Visitors
D) IP Addresses

2. Marsha has added the Google Analytics tracking code to her website and she wants to view the source of her web page to see that the code is installed properly. Where should the tracking code be in the source code of her web page?

A) Directly after the </body> tag of her page
B) Directly before the </body> tag of her page
C) Directly after the </title> tag of her page
D) Directly before the </head> tag of her page

3. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Average order value
B) Visits to Purchase
C) Conversion rate
D) Total revenue

4. Shelly is configuring conversion tracking for her website business. Each sell on her site is worth $35. If she wants to link the $35 sale to conversion, what field must she complete when she creates a new action?

A) View-through conversion search de-duplication value
B) Page security level
C) View-through conversion window value
D) Revenue for conversion field

5. Tom has an online business that promotes his lawn mowing service in Miami. Tom has created a large keyword list for his business. What problem may Tom encounter with a large keyword list?

A) Too many keywords that aren't relevant will likely cause many ad impressions, but few clic ks.
B) None! Tom should include as many keywords as possible to generate clicks to his site.
C) Too many keywords will cause Tom's ad to not show in the Google Content Network.
D) Too many keywords will consume Tom's entire budget.

Solutions: