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Facebook Certified media buying professional Sample Questions:

1. The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

A) You should build a core audience based on people interested in rock related topics.
B) You should use reach and frequency buying option and set frequency between 5-6 per week.
C) You should use reach and frequency buying option and set frequency between 1-2 per week.
D) You should use auction buying option and set frequency between 1-2 per week.
E) You should build a custom audience based on people interested in rock.

2. What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Marketing Partner
B) Fan Page
C) Ads Manager
D) Power Editor

3. What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

A) View Content
B) Complete Registration
C) Add Payment Info
D) Purchase Event
E) Lead
F) Add to Cart

4. Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A) Nielsen Brand Lift
B) Nielsen TAR
C) Audience Insights
D) Nielsen DAR
E) Millward Brown Brand Lift

5. You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.

A) Run conversion ads to the website for the new product launch to women.
B) Build a new core/saved audience based on married women who are interested in high-end fashion brands.
C) You should invest more than 50% of your budget in Los Angeles.
D) Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.

Solutions: