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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A global retailer plans to implement Enterprise 2.0 with five Business Units. Customers frequently purchase from multiple brands, and marketing leadership wants engagement history to follow each customer across brands. At the same time, each brand should maintain independent email templates and sender identities. Which design best satisfies these requirements?

A) Maintain separate Contact records by channel.
B) Use different Subscriber Keys for each Business Unit.
C) Create separate Enterprise accounts for each brand.
D) Share a common Subscriber Key across Business Units while allowing each BU to manage its own assets.

2. Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A) Data Filters
B) Attribute Groups
C) Publication Lists
D) Query Activities

3. Northern Trail Outfitters wants its emails to be redirected to Marketing Cloud servers for processing. Which configuration setting should the consultant recommend?

A) Custom Delivery Profiles
B) Reply Mail Management
C) Private Domains
D) Sender Authentication Package

4. Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)

A) Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
B) Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
C) Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
D) Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.

5. Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment. Which process should the consultant utilize for a reliable send method?

A) Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow.
B) Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow.
C) Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event.
D) Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send.

Solutions: