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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

A) You must process an unsubscribe request within 20 days.
B) Your unsubscribe mechanism must be operational for at least 20 days.
C) Your unsubscribe mechanism must be operational for at least 30 days.
D) you must process an unsubscribe request within 10 days.

2. When building content for an email, what would a marketer consider in the Call to Action? (Choose 2)

A) A call to action can be text or an image based button
B) A call to action should be direct and action-oriented
C) A call to action below the fold performs best
D) Text buttons receive more clicks than graphics

3. A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers

A) Dynamic content
B) Specialized content
C) In Personalization strings
D) In Einstein content
E) Audience segmentation

4. What happens if you do not deal with bounce rates of 20% or greater?

A) Your ISP will suspend your next send.
B) Nothing
C) The next time you send an email the offending emails will be dropped from the list.
D) Your ISP reputation will be impacted.

5. Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?

A) Send Classification
B) Sender Profile
C) Send Definition
D) Delivery Profile

Solutions: