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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Use a Filter Activity in Automation Studio.
B) Activate Journey Builder to refresh the data extension.
C) Configure the Send Activity to automate the refresh.

2. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A) Add assets to folders upon creation.
B) Add descriptive tags to each asset upon creation.
C) Add a description to each asset upon creation.

3. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A) Tracking Extract > Import Activity > Data Extension Extract
B) Tracking Extract > Import Activity > SQL Activity
C) Tracking Extract > File Transfer > Import Activity

4. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use an interactive form from email Studio to collect this information
B) Web Studio to capture Query parameters from social media link.
C) Use Journey Builder to build an audience using Ad Studio.

5. Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

A) Auto Suppression List
B) Global Unsubscribe List
C) Triggered Send Managed Lists

Solutions: