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GAQM CWRM-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Business Communication | - Manage occupational learning materials - Respond to selected texts in a manner appropriate to the context - Use strategies that capture and retain the interest of an audience - Explore and explain how language structures and features may influence a reader/viewer - Identify and respond to manipulative use of language - Interact successfully with audience in oral communication - Access and use suitable learning resources - Use strategies for extracting implicit messages in texts - Use learning strategies - Reflect on how characteristics of the workplace and occupational context affect learning - Use language structures and features to produce coherent and cohesive texts for a wide range of contexts - Write/sign for a specified audience and purpose - Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts - Conduct basic research and analyse and present findings - Draft own writing/signing and edit to improve clarity and correctness - Function in a team |
| Topic 2: Wholesale and Retail Operations | - Identify products and ranges within your store - Explain the flow of stock and sales through a wholesale/retail operation - Describe organisational promotional strategy - Resolve customer complaints - Overcome customer objections - The wholesale & retail business environment - Identify the store's target market - Interact with customers - Establish the customer's need - Build, ticket and dismantle promotional displays - Explain customer behaviour - Offer products to customers - The concept of shrinkage and losses within a wholesale and retail environment - Identify product features and their benefits - Post-purchase product care - Segment the wholesale and retail sector - Close the sale - Create positive customer perceptions - Maintain promotional displays |
