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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Onboarding and Integration | - Data ingestion methods - Third-party data integration |
| Topic 2: Privacy, Governance, and Data Compliance | - User consent and governance controls - Data privacy principles |
| Topic 3: Oracle Marketing Cloud Data Management Platform Fundamentals | - Platform architecture and components - Core concepts of Oracle DMP |
| Topic 4: Campaign Activation and Data Usage | - Integration with marketing channels - Audience activation workflows |
| Topic 5: Audience Segmentation and Management | - Audience creation and segmentation rules - Identity resolution and profile management |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?
- A. Discover
- B. Data Ingestion
- C. Data Classification
- D. Data Scoping
- E. Operational Rollout
Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
- A. The click-through URL must be added to the Media Click tag.
- B. The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
- C. The BlueKai Site ID is different for every Media Click tag.
- D. The DoubleClick Campaign Manager macros are different for every creative.
You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?
- A. You must wait at least thirty minutes after creating a classification rule to start using it.
- B. In addition to the classification rule, you also need to configure a chint rule.
- C. The old rules must be purged prior to running the newly created rule.
- D. It takes one week after rule creation for data to be mapped to prescribed categories.
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. A single seat shared by all regions
- B. Horizontal regional empowerment
- C. Global template with local nuances
- D. Full agency control
- E. Global DMP nerve center
Which two are attributes of third-party data? (Choose two.)
- A. Offered on a private marketplace, via direct sales to marketers
- B. Often billed directly by the media partner
- C. Free to use for activation, targeting, and analytics
- D. Can be confirmed from multiple outside sources
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